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What do people look for when wanting carpet cleaned? Quality or just cheap?

a friend of mine has a carpet cleaning business. and he believes in quality so he offers a flat rate cleaning that covers prespray, any spot treating, and steam cleaning, enzyme treat and pyle groom for a flat rate that people seem to think is expensive, but in actuality if they were to call another company they would be more for the same services, but other companies advertise a cheaper rate but charge extra for pre-spray, spot treat and pyle grooming.

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Your friend should offer both. Have a price that is cheap, but doesn't offer as many services. The other price would be more and he could offer more services, with the higher priced option. People want great service, but they don't want to pay for it.

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