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Where do you find the Url Number of the item name?

Trying to order a text book and Amazon is asking for this.

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Every book on Amazon is given a unique ASIN number. The ASIN number is then shown in the URL. You can usually find this number in the actual URL of the item page. For example; http://amazon.com/gp/product/the number will be right here. This number gives Amazon an exact way to identify each and every book on their website.

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