The white bronco was sold for $75,000. A man named Michael Pulwer purchased this bronco and still has it today. This bronco became famous for carrying O.J. Simpson, as he held a gun to his head. A.C. Cowlings drove him down the freeway, in Los Angeles, California and then back to his house. He got away with murder, but in the end justice is being served. He is in prison today and won't be out for a few years.