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What are the two most important concepts in establishing the goals of a marketing strategy

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The two most important concepts in establishing the goals of a marketing strategy are planning on resource allocation in ways that will generate profits and targeting specific consumer groups. Marketing strategy focuses on company objectives in the long-term and involves proper planning of marketing programs.

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The two most important concepts for a business planner to grasp when establishing the goals of a marketing strategy are the available resources and the targeted client base. Without a clear understanding of these two elements, the marketing strategy would be ineffective and inappropriate.

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