Rob Dyrdek is sponsored by DC. Ken Block meets Damon Way started a clothing brand called Eightball in 1990. In 1992, building on Eightball's success, Ken and Damon launched Droors clothing line (also known as DC). In 1994 DC Shoes hits the skateboarding market and sponsored Danny Way joined shortly thereafter by Colin McKay's. In 1995 the DC team gains its third and fourth team members: Rob Dyrdek and Rudy Johnson.
Rob Dyrdek is sponsored by DC shoes. Also, DC does stand for Dyrdek Clothing. With Ken Block and Rob Dyrdek they founded the and own the company. Rob designed the sneakers, however, to-date he only owns a small portion of the line.