I, personally avoid all commercial toothpastes. Flouride, carragean, SLS, titanium dioxide are ingredients that are FDA known toxins. And these all seem to be present in the commercial toothpastes. I have used CPTG Essential oil of Peppermint soley for numerous years. My Dentist always comments posatively on the good condition/state my teeth and gums are in. If you feel you must use a paste, try to find Xyliwhite in a healthfood type store. Safe ingredients and cleans teeth well.