There are many people who have done something to stop bullying. There have been campaigns as well as organizations formed to stop bullying. The consequences for bullying are also great with people in authority like parents and teachers, so that you can report any incidents that are happening. Bullies need to be stopped before they harm someone or make someone harm themselves.
Bullying has been around since Cain slew Abel. It is something every person has to deal with. We can't expect others to fight our battles for us. There may be more awareness, but the problem is as old as mankind. What I think is needed is for people to learn how to handle it. Bullies look for the weak and vulnerable. It is up to the individual to learn how to cope. It's a tough world out there. If this sounds unsympathetic, it's because no one can bully you, or make you feel inferior, unless you let them. I have had plenty of my own experience.