Kinesiology Tape is a therapeutic aid. There are many different brands that vary widely in quality. The stuff you find at the drug store, which is generally Mueller, is cheap and ineffective. For the best tape on the market AND the best support in using it properly, visit Elite Health and Fitness products at store.elitehfp.com You'll get a fantastic price, free shipping in the United States, and free expert support. Without learning about how the tape works and how to apply it properly, you won't get the maximum benefit, and the tape won't stay on for as long.