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last year it wasn't 5-11am it was later why is it why is it so early this year then last, why couldn't they have it the same as last?

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The stores are trying to get as many people as they can to come into their stores on Black Friday. They have people sitting outside the stores sometimes all night waiting to get in, so they can be first to grab up the great deals. The earlier they open the store, the earlier they can get people to start spending money.

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