Bleaching your skin with clorox is a terrible idea. It won't work and will only leave you with a ton of hyper pigmentation marks all over your body and you'll look worse than you started off as. I have bleached my skin with ombre skin solutions. Their website is here and explains in better details than i can. Hope it helps you!
Bleaching your skin with Clorox is certainly possible although it is not recommended. It can cause severe health risks. The majority of people simply pour it with several other chemicals into a tub. Here is a video of someone showing the steps: http://www.youtube.com/watch?v=xPjLDKHibjs.