Well, if you really want to risk skin cancer in your future yes, it does help.
However, tanning period is dangerous. The change in skin color is a sign of damage to the skin cells. Even just getting tan from being in the sun. That's why I prefer using the Jergens moisturizer which makes the skin appear to be darker.
In the body exist a protective substance called melanin that actually determines the rate you tan if you want to tan find the pills or/and lotion that helps worth that if not all you're doing is baking on sun burn