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How can a writer add a universal appeal for their piece of literature and create a strong audience?

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Sam Clemens (Mark Twain) was once asked how he compared his work to that of the great authors. He said, "Their work is like fine wine; compared to them mine is like water." Then he grinned and said, "But everybody drinks water."

Unless you've got Mark Twain's ability you can't add universal appeal because everybody's tastes are different -- so you can aim to capture an audience from a particular genre, but not all.

Whatever you decide to do you'll generate greater appeal, and draw a larger readership, if you concentrate on building great characters. Stand-out characters can carry a mediocre story line, but even a great story idea will fail if the characters are weak.

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Great answer. Great quote. Twain is one of my faves
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Hi Sas ... welcome aboard. He was a wonderful writer and although he was American the whole English-speaking world loves what he wrote. (He didn't think the French liked him too much -- and wrote a hilarious version of *The Jumping Frog of Calavaras County* to prove it. )
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The best way a writer can attract an audience is by identifying the target age they want to make the writing for. A writer should identify the type of audience you want to write for and to create interest in. When searching for the audience, you should focus on the words, tone, subject and the complexity in order to create a universal audience. You can go to, http://www.ehow.com/how_2172541_identify-reading-audience.html, to get ideas on how to target the right audience.

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