In July 2001, Taco Bell ended the chihuahua advertisements, due to Hispanic advocacy groups lobbying for the end of the advertising campaign.
In later years, Gidget the chihuahua did other acting work, appearing in a 2002 commercial for the insurance company GEICO and as "Bruiser's Mom" in the 2003 movie "Legally Blonde 2: Red, White & Blonde".
Gidget was euthanized on July 21, 2009 after suffering a stroke in the home of her trainer Sue Chimeny. She was cremated and her ashes were retained by her trainer. Taco Bell Corp. said in a statement Gidget would be missed by many. http://www.ask.com/wiki/Taco_Bell_chihuahua