Is mike and Ike really fighting over the box if so why?
There is information on Mike and Ike fighting over the box. The main reason why this is taking place is so that they can be able to get the attention of younger consumers. They both seem to be struggling to capture the attention of its customers. You can get more details at http://www.nytimes.com/2012/04/12/business/media/mike-and-ike-campaign-concocts-a-dispute.html?_r=1.