No and it isn't a good idea to do it. 122 + deaths due to this. You can have vomiting, choking, heart problems. It is like someone telling you to jump off a bridge because it is "the latest thing to do" and none of these people can swim. I think a better fad is not following this.
I have tried the cinnamon challenge but I was not successful. It is a hard challenge that requires you to swallow an amount of cinnamon in about 60 seconds. What makes it hard is the fact that you are not allowed to drink any liquid after swallowing.