The color & texture you want is the only factor you need to consider. All products are essentially the same so buying expensive brands gives you absolutely nothing more than Covergirl, etc. Products are all made in factories that simply us different packaging & labels. Gloss lipstick stays on lips the least amount of time. I used the same color Clinique for 30 yrs. (now $25 per tube!!!) but was thrilled to find similar in CVS by Covergirl at $5 per tube & have been happy ever since. Go with your skin tone & by season.