Really, it's just a fashion style as well as a term describing a type of person they are like. For example, if you saw those two guys in the picture, you'd say they have swag. Swag is also an overused term now. EVERYONE says it.
1 year ago
Last edited at 2:25AM on 8/18/2012
I have heard it used as something performers or celebrities get when they attend a big event; it includes expensive samples/gifts as a reward for showing up. It is not only a reward, but advertising for the giver of the gifts.