Don't sell the most expensive thing. Sell what the consumer is looking for. I spend a week trying to sell a car for $45,00 then that's all I made in sales if someone decides to buy it (low guarantee of sales). But, if I sell 3 car for only $20,000 for the week then I just sold $60,000 worth of sales. My guarantee of sales is much more likely to sell a cheaper car then the more expensive one. Even if I only sold 2 cars then I would still be at a $40,00 sale. The current economy demands a cheaper product that is more practical.