and stick the peanut butter in it and freeze it. Then give it to him. Keep him quiet for a few hours. OR you can hold his snout, look him in the eye, and tell him to be quiet. Make him go lay down. What exactly is he doing to be loud? Is he barking a lot?
He's a puppy. They are not convenient creatures! You can play with him (tug-a-war is one) or give him a toy (my puppy likes cardboard toilet paper rolls)until he is tired. Then he will sleep, and soon wake up and want to do it all over again!