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What is the advantages of E-marketing?

I heard that E-marketing is very beneficial for a business, but unfortunately I don't know its advantages, so please tell me its advantages as well as disadvantages?

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I dont know about advantages, but I can tell you when I get unsolicited email, or advertisement on the internet. I doesn't inspire confidence in the product or the company. It just seems like a dodgy practice and if anything inspires distrust. I dont click on links or adverts. And I avoid businesses that use them.

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