Yes you do have to sell the item. People bid on ebay because they want to get a lower price than the "buy it now" price. Now you could set a reserve price for the "bidding". Which means if the winning bid was 12 dollars and you wanting it to be 20.00 then it will automatically jump up to that price. Next time when you do the bidding part of your listing just list the starting bid as whatever price you want it to end. For example, if you want the winning bid to be 25.00 dollars,start the bid at 20.00 dollars and list the buy it now price close to that price. You can also disable the bidding part and just have a "buy it now" option.
1 year ago
Last edited at 11:32PM on 11/30/2012
If you don't have a reserve price, you have to sell it to them. The BIN price is just meant to encourage a quick sale at an acceptable price. If the auction hasn't closed, don't worry yet. Most of the bidding takes place in the last hour.