September 22 is Elephant Appreciation Day. Mission Media Inc .created in 1996, largely because elephants are ....large. (and a whole lot of other great things.) The founder, Wayne Hepburn, received a paperweight of elephants on parade from his daughter as a gift. He became fascinated by them. He amassed a huge collections of elephant books and paraphernalia. His fascination and love of elephants, led to the creation of this day so you and I can stop and enjoy this huge, lumbering beast.