Apple and Microsoft are both great companies. They are both really competitive in the global and more importantly the American market for computers and other technological devices. That being said, for the prices, either device, computer wise can fulfill your average man's daily needs with ease. The Windows machine, in a majority of cases is cheaper. In a majority of cases, the UI of Apple is more efficient. Like I have made clear this is not true in all cases. This really comes down to a more specific amount of need.