I don't, honestly. I think the main reason guys say this is because they go for like the top airhead girl and expect her to go out with them. No. She's obviously going to choose the anger-issued jock. It's just a weird cycle and girls will eventually grow out of it.
The bad boys- as in the rebels or the criminals?- pitiful girls go for the criminals- they dont know better, as for rebels they are drawn to the danger/excitement and mystery- being bad doesn't necessarily mean being not -nice- it means doing what you shouldn't i.e. going against social restrictions like for example; a guy could still be a nice person but cuss a teacher out if that teacher had been specifically annoying to the girl- he is essentially 'bad' and yet- The girl will probably go for him because he made her feel better.