I'm not sure what you are asking. Generally a "no compete" agreement is made between an employer and employee so the employee cannot learn the business and then leave and start a competitive business in the same area. Another aspect of a no compete agreement is in a lease, for instance a store lease in a shopping center where you agree that your business will not be in competition with other tenants in that same shopping center. I have never heard of "no compete" being part of a business plan, however.
A non-compete business plan is normally used to ban an employee or independent contractor from working for, or forming a business union with a company that battles with yours. As a contract provision, a CNC is bound by traditional contract requirements including the consideration doctrine.