If you were a business owner looking to advertise nationally on TV, would you consider a CPM of $0.50 to be a great deal?
Let's assume that one popular TV network with millions of viewers suddenly offers flat-rate pricing for ad spots, which works out to roughly $0.50 per 1000 viewers. Would you ask your agent or media buyer to grab a whole bunch for you? (No trick question here, I am just doing research for a report. Thanks for your replies.)