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Advertising costs for insurance companies?

Flo & the lizard ads are shown on every commercial break. How low could the rate be if they cut back on the advertising 50% - 75%

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I can guarantee you, they wouldn't be advertising as much as they do if it wasn't cost effective. If you got a dollar's worth of business for every dime you spent on advertising, would you want to cut back?

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No, but as someone who's head will explode during the next commercial, I wish they would :-)
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