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What is cognitive dissonance? explain different strategies that are used by the marketers to reduce it.

this is my M.com assignment question and i want detail answer,,,,,

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Cognitive dissonance is a situation in which attitudes, behaviors or beliefs are held together. It also means holding the feelings of uncomfortable tension and conflicting thoughts in the mind at the same time. The strategies used by marketers to reduce this feeling are by setting standard prices of commodities. Marketers are also able to convince customers on the product to choose to purchase depending on their need at that time. Read more at http://www.simplypsychology.org/cognitive-dissonance.html

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