White of course! That is an important part of the whole iphone experience. . Steve Jobs was very enamored with the Beatles and was very inspired and turned on by their white album. You have no idea unless you were alive at the time how excited people were when that double album was released with a white cover front and back. It was a very cool thing. That and the Apple music label that the Beatles came up with. . The white iPhone is a nod to that magical time in music. It is special and is very Steve Jobs. . When you hold the white phone in your hand it is like a small sculpture. It is a beautiful thing in terms of style and function. Somehow a black iPhone is less ... less of what Apple is about. Take it from an old hippie.