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How does a small freelance app developer publicize his app?

I already have the following in mind:
AppGratis, Twitter, Facebook, telling my friends.

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To publicize your app as a freelance app developer, you must first create a demo video and place it on your YouTube channel. Include contents in your app that cannot be found anywhere and offer a free trial with an upgrade trail to the paid version. You can get detailed information at http://www.westwindcos.com/releases/52_Ways_to_Promote_Your_iPhone_App.htm.

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