11 months ago
Last edited at 8:50PM on 4/16/2013
Apple created hardware to run their software. Microsoft only creates software and relies on others to provide hardware. This was fine in the PC market but now with smartphones, tablets, android, etc., Microsoft has less hardware to run on.
The iPhone is the Apple's #1 biggest money maker. With this they've setup an ecosystem that every wants to be a part of. Everyone wants to be an iPerson. They want an iPad, iMac, iPods for the kids, etc. Apple has turned their devices into a fashion trend, they made it a status symbol that cool people buy. The glowing Apple is a social mark. Kids wants iPhones before their able to speak because that's what they've been taught. They were weaned on Apple devices, so by the time they grow up they think they know what they want. There are a few who get the their products because they know the benefits of IOS and decided that it's the device for them but then most get it because their friends have it.