how do I tell a friend, that I don't see him as the boyfriend kinda way, just a good friend?
Tell him you value your friendship with him so much you wouldn't wanna mess it up or change it with a relationship you grew to love him as a friend and would like him to remain close as a friend =)
Just tell him that you think of him as a friend, or don't want to ruin the friendship. Also, you can say you like someone else!
Tell him you dont want to end your friendship. Usually Besties who go out, end up breaking up and mad and friendship is over.
Act extremely blonde and oblivious
Tell him gently it's going to hurt him either way. I've been there before