hurts more than 'a little' and lasts more than 'a second'. I felt a bit shock-like when i went to get up, too. but if they do it right, it will be deep enough. go to a reputable place with a license and pre packaged sterile tools that they open in front of you. also, make sure the jewelry has a lot of wiggle room cause it will swell and u dont want it too tight.
Well I got mine pierced and it didn't really hurt me. I was smiling before the needle went through, during, and after. I also have a fairly high pain tolerance though. It hurt my friend a little but she gets hurt for the littlest things. For me, it was worth it and not really that painful.
It depends on your pain tolerance. For me it hurt for about 30 seconds after he pierced it, but that was the guy messing with it so much. Although it will hurt for a while after you pierce it because afterwards it will swell and will be sore. I however thought it was totally worth it because it didn't hurt me that much. So if you can deal with some pain for about a minute, then I would say to go for it.