Well, There was an urban legend on Hello Kitty. There was this mother that her child had a mouth disease. The mother had asked the devil how to spare her child from the mouth disease. He told her to start a children's company of toys that kids would love and enjoy. So She came up with the Hello Kitty company. Hello Kitty doesn't have a mouth if you didn't notice. So that's what happened. I hope this helps. :)
Urban legend states that the hello kitty brand of products originated with devil worships and satanic pacts after its creation by a Chinese mother as a way of paying allegiance to the devil after her child fell in and could not get well. The brand was a way for her to save her child's life.