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How I can promote my business via mails?

I just launched a printing shop in NYC. Days ago i received a postcard ad from a sign company in New Jersey. I want to do the same way to promote my printing shop. How can I do it?

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You can do so by first setting up your own website or have a professional do it for you. Create a list of customers who you can stay in touch with regularly and make sure that you market your services to only those who are interested. Make sure that you send out the email in bulk to make it easier for you.

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The point is I want to extend my customers. I already have website, I want more people know I have this service so I like the mail idea to spread my service. I don't like bulk emails 'cause I feel it looks spammy. And the postcard seems to be mailed in bulk, which I like.
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