Keep it short, and identifiable to what you offer. Most basic would be: "(Your name) Lawn Care Services" Or something that underscores why somebody needs to hire you: "Green & Trim Lawn Care Services" "Grow It & Mow It Lawn Care" Or if you are trained to do stuff beyond mowing/trim, like fertilizing, weed control, and putting down sod, or diagnosing special lawn problems, try to convey that, somehow: "Full Service Lawn Care" "All You Need Lawn Care" "Lawn Care Specialists" "Keepin' It Green, Lawn Care Experts" -- Just remember, Clever names are fine, unless they get in the way of people knowing (just from the name) what service you're selling. . If you are trained to do other (very specialized) landscaping jobs, then don't limit your business with the title of "lawn care", but if lawns are your specialty, then it would be perfect to pull in the customers who need exactly that. Good luck with your business!