Whats good about gift cards?
A case can be made that cash is the perfect gift because it allows the recipient to buy anything he or she wants.With that line of reasoning, a gift card (one that can be used anywhere) seems equivalent.The problem with any specific gift card (one with a limited acceptance--like at a specific store) is that the person giving it may not share your tastes in shopping.Of course, should you prefer what you think is more involvement on the part of the giver, you may well prefer a specific, more personal gift.
You get to buy whatever you want within the price limit!
When you give someone a gift card, you're essentially putting down the cash to let them buy whatever present they want. It's definitely one of the easiest gifts you can give, but is it a good one.
Something good about gift cards is that you can give it to someone if you don't have an idea of what to get them. Gift cards have become increasingly popular as they relieve the donor of selecting a specific gift