what is shark week?
It's a week of shows and programs on the discovery channel that are dedicated to Sharks. They're advertising it like crazy.
Cool, I get to use the same link twice! ... http://www.youtube.com/watch?v=CnDH1va7iC0
Watching TV I noticed there is an upcoming show with that name.
Are you referring to a joke? If so, the answer is a woman's period. If not, it's an upcoming show dedicated to sharks.