Look to the history of Bhagwan Rajneesh for your answer of how to gain followers. . The Bhagwan had lots of followers in Oregon, USA. He convinced them to wear red, give him all their worldly possessions, and work on the 64,000 acre farm for free to help purchase 64 Roll Royces for the Bhagwan. Pretty cool! . For a time his followers had completely tied up Rolls Royce production on cars for him. Anyone who placed an order for a car had a long wait.