In my view for this case, you need to put a small amount of cream and then rub it into a thin layer and finally apply on the affected part. Also, seeking the specialist recommendations and clarification on the application procedure might be of great significance to you. Most manufacturers of the various creams usually give instructions on application of creams.
When you go to apply it, just touch your finger quickly to the cream, getting a small amount on your finger. Put it on the affected area and spread it out over the area. You don't want to glop it on to where it will get rubbed off.