Once they get to KNOW you, yeah, but at first they're only attracted to you physically. It's a million years of evolution. Girls do it too, they're attracted to a guy for his looks first, then get to know him.
Choice varies from guy to guy. Some guys may like you for being attractive or hot. Others may like you for your personality and some guys will like you for just being you. I personally feel that those guys turn out the best for girls so watch out for 'em! :)