Well shits are like $20. Same quality as buying te same shirt at any other store. Sometimes they last longer(non brand shirts). Its really just the name. Like all the other brand names. It's like a stereotype sign. And it says "my parents are rich so I buy ridiculously priced stuff so everyone knows I can afford it" I won't lie tho, i live their stuff but I only buy when I do, because I have a coupon and there's a sale.