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Why do north face jackets have the logo on the back?

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The North Face jackets have the logo at the back as a proof of authentic stuff. The manufacturers decided to make this logo at the back of the jackets as a bookmark and identification to original products.

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The knock-offs have the logo on the back as well. The fakes are hard to spot, the quality of the fleece( warmth) is about the only way to tell.
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They are on front and back, the manufacturer wants you to see the name, (like t-shirts) on both.

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