Q:

What is corporate house style?

A:

About.com defines corporate house style as a set of guidelines used in companies and organizations of all types that governs punctuation, spelling, capitalization and other matters related to the readability and visual appearance of printed documents and web sites. A corporate style may follow an established style such as Chicago or AP, or it may be a style unique to the corporation.

Corporate house style is an essential component of branding a company in the minds of potential customers. Key elements of house style are color, font and typography, logo and tone of language.

Different colors have unique psychological effects on people. For example, orange is energetic and attention-grabbing, while blue evokes trust and stability. A corporation must pay considerable attention to the colors it uses in its internal and external communications.

Fonts and typography are also important to how a company presents itself. Heavy fonts imply seriousness and trust, scripted fonts elegance and sophistication, while others are cute and playful. It is doubtful that a law or public accounting firm would use the same font and typography as a sports franchise or fast food chain.

The logo is another key element of a firm's house style. It is a visual representation of the company, and the best logos are easily recognizable by the public. McDonald's Golden Arches and Apple's once-bitten apple are two famous examples.

Finally, as with the other elements of corporate house style, tone of language is used to cement the company's place in the marketplace.


Is this answer helpful?

Similar Questions

  • Q:

    What is a rambler style home?

    A:

    A rambler style home is an L- or rectangle-shaped home that lacks decorative detailing on the outside and uses a minimal amount of interior walls in the effort to maximize each square foot of living space. Rambler style homes are also called ranch-style, California Ramblers, Western Ranch and American Ranch. Popularized in 1932 by architect Cliff May, rambler style homes experienced widespread popularity during World War II.

    Full Answer >
    Filed Under:
  • Q:

    What are the Bauhaus principles of style and design?

    A:

    The Bauhaus principles of style and design are based on a minimalist approach which features clean lines with bold, simple coloration. The style has been reflected in buildings and home furnishings since the Bauhaus Art School was founded by Walter Gropius in Weimar Republic Germany in 1919. The Bauhaus architectural design influence has since spread worldwide and features a focus on sustainability and a combining of form and function.

    Full Answer >
    Filed Under:
  • Q:

    What is a dome house?

    A:

    Dome houses are a type of kit house crafted with a dome shape. This configuration makes the house better able to resist hurricane-force winds, and the compact open design makes it energy-efficient as well.

    Full Answer >
    Filed Under:
  • Q:

    What are types of bridges?

    A:

    There are numerous types of bridges, including arch bridges, beam bridges, truss bridges, cantilever bridges and suspension bridges. There are a few other types of bridges as well, but they typically can be listed under the above categories as they are adaptations of these main types.

    Full Answer >
    Filed Under:

Explore