Q:

What does the brand name DC Shoes mean?

A:

Quick Answer

The DC Shoes brand name is an abbreviated version of the company's original name from when it was founded in 1994, Droor's Clothing, a brand that has since been sold off and is now defunct. Since the Droor's Clothing brand was sold, DC Shoes has been known simply by the name DC Shoes, as the company is no longer associated with the Droor's Clothing name. The company's founders, Damon Way and Ken Block, started DC in Huntington Beach, and since its founding it has been acquired by the surf and skate brand Quicksilver.

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Full Answer

Though DC Shoes, Inc. is now owned by Quicksilver, it maintains its own unique brand identity and is marketed under the same company name as prior to the acquisition. The company's offerings extend beyond the shoes implied by the DC Shoes name, marketing skateboarding and street shoes; apparel for men, women and children; accessories and equipment such as snowboards and snowboard boots.

DC's company name is also attached to professional skateboarding, snowboarding and motocross, with the company sponsoring professionals in these areas in addition to supporting amateurs. Some of the professionals on DC's teams have shoe models named after them, such as the Matt Miller S, the Nyjah Huston Signature Shoe and the Wes Kremer Pro.

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Related Questions

  • Q:

    Who owns DC Shoe Company?

    A:

    Quicksilver owns DC Shoe company. The Australian company, which is headquartered in Huntington Beach, California, bought DC Shoes from Ken Block and Damon Way, the founding partners of the company, in 2004. Way and Block began the company's operations in 1994.

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    Bogs brand boots are made in China due to a lack of resources in the United States, according to the company's website. Bogs maintains a long-term relationship with a family-owned manufacturer that treats all employees ethically and fairly.

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    How can you prevent your shoes from squeaking?

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    Shoes can be prevented from squeaking by application of baby powder, petroleum jelly, fabric softener or silicone spray. The method used to stop the squeaking depends in part on the location of the squeak and the type of shoe involved.

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