The Cover Girl slogan is "Easy, Breezy, Beautiful...Cover Girl." Cover Girl launched this slogan in 1997.Know More
This slogan helped to position the brand as clean, fresh, natural and approachable. Cover Girl has worked to recruit spokeswomen to embody that slogan, including Queen Latifah, Ellen DeGeneres, Drew Barrymore, Katy Perry and Taylor Swift.
Cover Girl's products align with its slogan because they are intended to be easy to use and effective, creating a natural, girl-next-door look. Currently, Cover Girl carries a complete collection of makeup for the eyes, lips and face, as well as for the nails. The introduction of the slogan led to increased sales, particularly among teenagers; however, Cover Girl's products are intended for women of all ages.
Cover Girl was started in 1958 by the Noxzema Chemical Company and is currently owned by Procter & Gamble.Learn more in Make-up
You can cover scars on your face by dotting on a colored concealer, following the concealer with foundation and then dotting on another thin layer of concealer. Set your concealer and foundation with loose or pressed powder.Full Answer >
To cover up a black eye with makeup, apply ice to the area to reduce swelling, blend a yellow-based concealer onto the bruise, and cover it with another concealer that matches your skin tone. For brownish-yellow bruises, use a light green-based concealer instead of a yellow-based one.Full Answer >
To cover acne with makeup, use an oil-free serum as a makeup primer, and cover your face with foundation. Dip a concealer brush in cover-up, and apply the cover-up to individual pimples. Set your makeup with matte powder.Full Answer >
As of December 2013, Sheer Cover Studio is only available through the company's website, according to the product's manufacturer, Guthy-Renker. The company states they believe online sales offer better value to its customers, as this avoids the high mark-up prices often found in retail stores.Full Answer >