Matte coating boosts the contrast of graphics and photos without leaving a noticeable glare, whereas a gloss coating gives off a smooth and high-quality shine.
Matte coated surfaces are great for showcasing presentations, text and reading materials. Because the finish is not glossy or shiny, a matte coating surface provides the ideal surface for writing. Because of its shiny surface, gloss coating is great for showcasing pictures. This coating gives pictures a professional look. Gloss coating is excellent for marketing and advertising. Another form of gloss coating is "UV" gloss coating. UV coating outshines regular gloss coating by enhancing the colors, making them more vivid.