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What is the fashion cycle?

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Quick Answer

The fashion cycle is the amount of time it takes a fashion trend to emerge, peak and fall out of style. Many factors such as culture, religion, war and society determine how long a specific trend spends in the fashion cycle. The average fashion cycle is one year.

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What is the fashion cycle?
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The fashion cycle begins when a particular look emerges and is highly sought after, usually after a popular celebrity is photographed wearing it. Emulation, the second phase, begins as the style is adopted by magazine covers and the mass media. Market saturation, the proliferation of low-cost fashion knockoffs in the market, marks the end of the fashion cycle.

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Related Questions

  • Q:

    Why does fashion change?

    A:

    According to The People History, fashion changes because the style is a fad, because it is dependent on the tastes of a particular group of people or because circumstances in a culture or economy change. The site also points out that most fashions never go out of style but simply change slightly to fit different trends.

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  • Q:

    Who invented fashion?

    A:

    It is impossible to pinpoint the advent of fashion, since it seems to go back to the age of the Neanderthals (albeit not in the same vein as today's modern fashion) when people tanned animal skins for clothing. As for red carpet fashion, Giorgio Armani was the designer who invented the red carpet fashion world by deciding to dress movie stars in the latest fashions, which brought fashion to the everyday person.

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  • Q:

    What influences fashion?

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    Some of the factors that influence fashion include the price of certain textiles, fabrics and materials, popular culture, subcultures and fashion stylists, according to The Wall Street Journal and Into The Fashion. Popular fashion across the world can make drastic changes due to certain popular culture phenomenons, or it can slowly evolve based on popularity of certain fabrics and trends over time.

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  • Q:

    What is fashion about?

    A:

    Fashion is about the societal and individual styles of clothing and accessories that reflect the current nature of the world. For those who embrace fashion, it is about the latest handbag, the newest style and the sheer joy of personal expression. Fashion is dynamic, changing in subtle or dramatic ways depending on designers' artistic inspirations, and trends are often born based on style choices of public figures.

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