Q:

Who sponsors beauty pageants?

A:

Corporations, local businesses and charities sponsor beauty pageants. The type of beauty pageant dictates the variety of sponsorship, with smaller pageants having a higher degree of local business participation.

Most beauty pageant sponsors are businesses that benefit from the exposure. These businesses sponsor beauty pageants from the local level to national. In turn, these businesses benefit from getting their name associated with the pageant and its contestants.

Businesses that sponsor beauty pageants rely on models for their continued operation. Clothing manufacturers and model agencies are the primary beauty pageant sponsors because of their heavy reliance on models. Clothing manufacturers need models to show off the latest fashions. Models are the primary method by which a particular brand or fashion statement becomes popular. The Miss America beauty pageant of 2015 had the majority of its sponsorship come from clothing lines and manufacturers.

Model agencies are always looking for new talent to join their agency. By sponsoring a beauty pageant, a modeling agency shows off its models while scouting for new talent. Models from the beauty pageants are often contracted by the sponsoring businesses for modeling work. This forms a partnership that benefits both the businesses seeking new talent and the contestants who become models.

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Related Questions

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    How do beauty pageants affect your self-esteem?

    A:

    Beauty pageants can affect one's self-esteem in both positive and negative ways. A pageant winner’s self-esteem may or may not change as a result of participating in beauty pageants. Beauty pageants mainly teach women to value looks above anything else, and this attitude in life can negatively impact one's self-esteem.

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    How many wins does Puerto Rico have in Miss Universe pageants?

    A:

    Since the start of Miss Universe pageants in the early 1950s, five Puerto Ricans hold Miss Universe titles. The title of the first Puerto Rican Miss Universe went to Marisol Maralet, winner of the 1970 competition. Next, Deborah Cathy-Deu, a fellow Puerto Rican, took the title of Miss Universe in 1985, followed by Dayanara Torres in 1993, Denise Quinones in 2001 and Zuleyka Rivera in 2006.

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    How do I make a beauty pageant sash?

    A:

    To make a beauty pageant sash, purchase a length of wide ribbon appropriate for the size of the girl wearing the sash. Sew the ribbon on an angle so it curves nicely around the body, and add a trim if desired. Try it on the girl, and sew the bottom seam. Add the name on the sash with glitter, paint or embroidery.

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    What is the judging criteria for beauty contests?

    A:

    In beauty contests, the judging criteria includes evaluation of several factors: grace, personality, beauty and intelligence. Judging criteria evaluates and scores contestants based on overall performance during beauty pageants. However, pageants break down into three separate categories, which are interview, swimsuit and evening gown, where contestants go through additional rounds of judging and scoring.

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