"V.I.M." in the name of the V.I.M. Jean and Sneaker Store does not have a specific meaning. When brothers Joe, Ralph and Avi Nakash started the store, they bought an appliance store in Brooklyn which boasted a sign stating "V.I.M.," which was the source of the new store's name.
Because the Nakashes were unable to afford to replace the appliance store sign when they started their business in 1968, they used its name as the name of their clothing store. Although the Jordache jeans company, which the Nakashes own, sold the V.I.M. line of stores in the 1980s, the stores still exist in the area around New York City.Learn More
"Vero cuoio" is Italian for "real leather," as is seen in the name of the Consorzio (Consortium) Vero Cuoio, a group of leather tanning professionals based in Tuscany, Italy. This consortium produces leather under the brand name of Cuoio de Toscana, the products of which are sold throughout the world. The Italian word "cuoio" means "leather" in English, and "vero" means "real" or "true."Full Answer >
Nike, a sportswear company, gets its name from Nike, the Greek goddess of victory. Nike was a winged goddess, and the Nike logo also features wings.Full Answer >
The "DC" in DC Shoes stands for Droors Clothing. The shoes were originally released as part of the Droors clothing line, and they eventually gained popularity among snowboarding and skateboarding communities.Full Answer >
"EE" is a width designation in both men's and women's shoe sizes. For men's shoes an "EE" designation means wide; in women's shoes it means extra wide.Full Answer >